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YIER FLOORS asia 2022 New Branding

Source：DateTime：2021.10.08

MORE THAN FLOORING

Not just another flooring show.

YIER FLOORSasia/SPC floor transforms its well-known flooring exhibition to a design show covering a dynamic range of interior products.

The show's new key visual features an imagined space created through shapes that represent parts of the home, from floors to stairs and perhaps furniture and other surfaces.

Z-Generation consumers are the trendsetters of the new era. A new branding, a new experience.

High-End Events

Z-SPACE

Z-SPACE is a new YIER FLOORS asia/CHINAFLOOR showcase, highlighting all aspects of multi-dimensional spaces and covering various categories of the floor-wall-ceiling concept. Flooring, Wall and Ceiling materials are re-invented, presenting new popular integrated solutions when it comes to material selection and design. Integrated Model Rooms together with specialized panel discussions on Floors, Walls and Ceiling coverings are the focal point of Z-SPACE. Exhibitors in this area present exciting ways on how flooring innovation evolves while creating new business opportunities.

Material Matters

This area is specifically created in order to inspire the A & D community and boost the designer–brand cooperation. Experts in the field of design and construction and high-quality material manufacturers from the flooring industry and beyond, will join forces and display innovative materials and inspirational applications. A jury comprised of well-known designers and material experts will select the most innovative and break-through materials exhibited to present creative spaces, reinforced by virtual reality 3D technology. Material Matters offers an inspiring opportunity to increase product visibility to a highly targeted audience of architects, designers and construction experts. Activities include product displays, workshops and interactive screens.

China Flooring Industry Summit Forum

China Flooring Industry Summit Forum, in association with the China Forestry Association, welcomed 23 renowned experts and outstanding entrepreneurs as speakers. Their presentations were presented to more than 400 industry elites representing more than 200 companies in China.

For more information about the show visit

Your contact for further information:

Mrs Lida Kokkini- VNU Exhibitions Asia

Tel: +49 17721 81519

Fax: +86 21 61956099

Email: lida.kokkini@vnuexhibitions.com.cn

About YIER FLOORS Worldwide:

YIER FLOORS HANNOVER (13-16^th January 2022) is the world’s leading floor covering trade show. Deutsche Messe AG Hannover organizes the show.

YIER FLOORS asia/CHINAFLOOR (25-27^th May 2022 in Shanghai) is the largest international flooring show in the Asia-Pacific region. VNU Exhibitions Asia, Build Your Dream and Hannover Milano Fairs Shanghai, a subsidiary of Deutsche Messe, jointly organize the show.

YIER FLOORS Turkey (2021 in Gaziantep) serves the Turkish and Middle Eastern markets.