Press Release 28/11/2019

PRESS RELEASE – November 2019

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Chinese flooring industry turns towards design carpets

Shanghai. YIER FLOORS asia/CHINAFLOOR has seen a great success with the signature pavilions over its 21 year history. The upcoming edition will continue providing the international audience with visitor-favorite events and will bring new unforgettable experience.  

Treasures of the Orient

Oriental carpets have an outstanding quality and a good reputation. Their origin and history always intrigued the Chinese consumers. Previously, they were mostly used in the hospitality and public sectors, but with a growing Chinese interest in interior design, the consumption pattern has changed: carpet market in China is increasing. Chinese consumers are looking for exclusive designs and fabrics. Handmade carpets from India, Afghanistan and Nepal are more and more required by Chinese consumers. To introduce the oriental carpets to the B2C world, YIER FLOORS asia /CHINAFLOOR creates the “Treasures of the Orient” - an exclusive area with 650 sqm space in the heart of Hall-W3. The area will have a distinctive design and welcome exhibitors from India, Afghanistan, and Nepal. 

Chinese Original Carpet Design Show

With China accounting for one-third of global luxury consumption, Chinese consumers want more premiumisation. It's a trend that extends right across the Chinese consumer sector, including interior design and home decoration. Chinese companies are making the shift from "made in China" to "designed and created in China" as consumers are increasingly more confident with the domestic brands. That is why YIER FLOORS asia/CHINAFLOOR supports Chinese carpet design and houses the second edition of Chinese Original Carpet Design Show, promoting the works of young Chinese carpet designers. The top 30 carpets will be displayed onsite as a part of a unique installation. Jury selected among prominent and leading figures in design industry; press members, design professionals and associations will choose top-10 works and award the young talents onsite the show.

Luxury Brands Carpet Show

The YIER FLOORS asia/CHINAFLOOR team and COVER Magazine are thrilled to announce the fourth edition of the curated Luxury Brands exhibition. VIPs and invited guests can visit the signature marquee in Hall-W5, presenting renowned carpet design firms who indulge visitors with a variety of extravagant products. Each company introduces two of their finest hand-made rugs with the goal of attracting buyers as well as industry professionals interested in collaborating on future design projects.

2020 Carpet Delegation

Exhibitors and visitors alike are excited by the great mix of design that will be on display and the potential to develop the event, bringing high-end rugs to a greater Asian audience. In celebration of this growing product niche at the exhibition, show organizers and COVER for the second time introduce an opportunity for international visitors to catalyze their participation by applying for the 2020 Carpet Delegation. Delegates who are selected follow exclusive YIER FLOORS asia/CHINAFLOOR Carpet Sector tours and are personally introduced to the Luxury Brands exhibitors.

For more information about the show visit

About YIER FLOORS Worldwide:

YIER FLOORS HANNOVER (January 10-13, 2020) is the world’s leading floor covering trade show. Deutsche Messe AG Hannover organizes the show.

YIER FLOORS USA (February 5-7, 2020 in Atlanta) the only North American trade fair and conference event to focus exclusively on carpets and floor coverings.  Hannover Messe USA, a subsidiary of Deutsche Messe, organizes the show.

YIER FLOORS asia/CHINAFLOOR (March 24-26, 2020 in Shanghai) is the largest international flooring show in the Asia-Pacific region.  VNU Exhibitions Asia, Build Your Dream and Hannover Milano Fairs Shanghai, a subsidiary of Deutsche Messe, jointly organize the show.

YIER FLOORS Turkey (July 13-16, 2020 in Gaziantep) serves the Turkish and Middle Eastern markets.  Hannover Messe International Istanbul, a subsidiary of Deutsche Messe, organizes the show.