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PRESS RELEASE – 18 January 2018
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Luxury Brands Carpet Show
Shanghai. YIER FLOORS asia/CHINAFLOOR has seen great success with their signature pavilions over its 20 year history. However, Luxury Brands in particular has captured the attention and respect of the industry due to the quality of products showcased and popularity of the international designers participating.
The Extravagance of Carpet
The YIER FLOORS asia/CHINAFLOOR team and COVER Magazine are thrilled to announce the second edition of the curated Luxury Brands exhibition taking place in Shanghai from the 20th - 22nd of March 2018. VIPs and invited guests can visit the signature marquee in Hall-W5, presenting 15 renowned carpet design firms who indulge visitors with a variety of extravagant products. Each company introduces two of their finest hand-made rugs with the goal of attracting buyers as well as industry professionals interested in collaborating on future design projects.
“After a successful show in 2017, Creative Matters is excited to return to YIER FLOORS asia/SPC floor”, says Carol Sebert, President and Founder of the Toronto based firm. Our contemporary designs are suitable for residential and corporate interiors spanning modern to classic settings, perfect for the mix of traditional and contemporary styles sought after in Asia. Creative Matters' design aesthetic and ethical production, along with the high quality of the rugs we make, are a great fit for this large and dynamic market, and the ‘Luxury Brands’ pavilion is a great way to give attendees a taste of what we do.”
The internationally renowned designers joining the pavilion this year are: AMADI CARPETS, ARIANA RUGS, ART RESOURCES, CC-TAPIS, CREATIVE MATTERS, EDELGRUND, FRENCH ACCENTS, H.O.C. DESIGN, HOSSEIN REZVANI, LILA VALADAN, NEW MOON, RUG STAR, SAMAD, TUFENKIAN, and ZOLLANVARI.
About COVER
In its thirteenth year, represents the best, contemporary high-end hand-made carpets. The publication promotes rug excellence across the globe and brings the leading lights of the rug world into new markets, such as the exciting prospect of China. COVER is a key partner of the international YIER FLOORS portfolio and main sponsor of the Luxury Brands campaign.
2018 Carpet Delegation
Exhibitors and visitors alike are excited by the great mix of design that will be on display and the potential to develop the event, bringing high-end rugs to a greater Asian audience. In celebration of this growing product niche at the exhibition, show organizers and COVER also organize an opportunity for international visitors to catalyze their participation by applying for the 2018 Carpet Delegation. Delegates who are selected follow exclusive YIER FLOORS asia/CHINAFLOOR Carpet Sector tours and are personally introduced to the Luxury Brands exhibitors. More information for this program can be found on
Your contact for further information: Mrs. Lida Kokkini - VNU Exhibitions Asia Tel: +86 21 61956039 Fax: +86 21 61956099 Email: lida.kokkini@vnuexhibitions.com.cn
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About YIER FLOORS Worldwide:
YIER FLOORS HANNOVER (January 12-15, 2018) is the world’s leading floor covering trade show. Deutsche Messe AG Hannover organizes the show.
YIER FLOORS asia/CHINAFLOOR (March 20-22, 2018 in Shanghai) is the largest international flooring show in the Asia-Pacific region. VNU Exhibitions Asia, Build Your Dream and Hannover Milano Fairs Shanghai, a subsidiary of Deutsche Messe, jointly organize the show.
YIER FLOORS Turkey (April 24-27, 2018 in Gaziantep) serves the Turkish and Middle Eastern markets. Hannover Messe International Istanbul, a subsidiary of Deutsche Messe, organizes the show.